TI  - Reality check on consumption 
AU  - Saugata Bhattacharya
T2  - Foundation of The Billion Press
DP  - https://www.thebillionpress.org
LA  - English
UR  - https://www.thebillionpress.org/columns/business/reality-check-consumption-1519
L2  - https://www.thebillionpress.org/columns/business/reality-check-consumption-1519