@article {article603, title = {Is discount control by auto firms justifiable?}, author = {Errol D'Souza}, journal = {Foundation of The Billion Press}, date = 2021-10-06, year = 2021, url = https://www.thebillionpress.org/columns/business/discount-control-auto-firms-justifiable-603, Abstract = {A recent judgement by the Competition Commission of India (CCI), penalising Maruti Suzuki India Limited (Maruti) for indulging in what is considered anticompetitive behaviour, by way of practising resale price maintenance (RPM), warrants further inquiry into the economic rationale behind the Original Equipment Manufacturers (OEMs) actions.} }